UK's #1 Ecom Modest wear agency

Your Customers Judge Your Brand Within Seconds

Most small ecommerce brands lose sales because their website feels outdated, slow or difficult to use. Even with amazing products, customers leave if they don't immediately trust your store.

Watermelon Labs specialises in premium e-commerce experiences for niche UK brands that deserve an online shop as good as their products.

Delivered in 3 days £89/month, No Hidden Cost

Get My Store Audit — Free See Our Work (2 min)

★★★★★ 4.9/5

Trusted by 8 Figure Ecom Brands

BEFORE

Selling on Instagram

Replying in DMs. Answering the same questions all day.

luna.modest● Active now

Hi! Do you have this in size 54?

Yes available

What colors are available?

We have black, brown and olive

How much is it?

£49.99

Do you ship to the UK?

Yes we do! £3.99 shipping

How long does delivery take?

3-5 working days

Message...

AFTER

Professional Ecommerce Store

All product info is clear. Customers can shop anytime with confidence.

FREE UK SHIPPING ON ORDERS OVER £75 • luna.modest.co.uk

LUNANEW IN • ABAYAS • HIJABS • SALE🔍 ○ 🛒 (0)

Home › Abayas › Embroidered Abaya – Mocha

Embroidered Abaya – Mocha

£49.99

★★★★★ (128 reviews)

Elegant embroidered abaya with delicate sleeve details. Lightweight, comfortable and perfect for every occasion.

Color: Mocha

Size: 54 Size Guide

● In stock | Ready to ship

ADD TO BAG

BUY IT NOW — Klarna • Clearpay

LUNA≡

Embroidered Abaya - Mocha
£49.99 ★★★★★ (128)

ADD TO BAG — £49.99

Conversion-obsessed features

Convert your followers to Customers

We studied 200+ top modest checkouts in the UK — abayas, thobes, oud & sarees. Then we built the perfect one.

Checkout that converts

Klarna, Clearpay, Apple Pay, PayPal, Shop Pay. 2-tap checkout, no account needed. £3.99 UK shipping rules built-in.

Modest Variant Magic

Abaya length 52-60, open/closed, hijab included. Thobe sizes S-XXL. Saree fabrics & blouse. Oud ml sizes. Real photos per variant.

Size & Fabric Confidence

Model height 168cm wears 56. Fabric opacity, lining, Nida vs crepe guide. Saree drape guide. 62% fewer returns.

AI Automations Included

AI answers “Do you have size 54?” instantly. Abandoned cart → WhatsApp/Email with product photo + 10% off. 38% recovery on autopilot.

Looks Luxury, Loads in 0.8s

Editorial typography, soft shadows, glass cards. Built on Shopify OS 2.0 — 98 Performance, 100 SEO. Feels like £100k brand.

UK Ready — No Headaches

GBP, VAT, Royal Mail & DPD rates, GDPR, returns portal. Klarna & Clearpay approved. TikTok Shop & Instagram sync.

Why Watermelon Labs?

Instagram gets you followers.
We get you sales.

You didn’t start a modest brand to answer “Do you have size 54?” 20 times a day. We build the store that answers, sells, and ships — while you focus on the next collection.

😮‍💨 Selling on Instagram / outdated siteNow

40% orders lost — site feels slow, cheap, not trustworthy

Same questions all day: size, fabric, shipping, stock

Can’t upsell hijab, thobe, oud or saree lining

Looks like every other shop, not a £100k brand

✨ With your Watermelon storeIn 3 days

73% higher conversion — 2-tap checkout, Klarna, Apple Pay, PayPal

AI automations answer size, fabric, delivery + recovers 38% abandoned carts

Own your customers, pixels, emails — scale with ads, not luck

Looks like £100k brand. Loads in 0.8s, mobile-first

+127%Avg. sales increase in 30 days

0.8sLoad time on mobile (Lighthouse 98)

4.9/5Founder satisfaction — 127 reviews

Our Work

Let your store do the selling

Real UK product pages we build — Klarna, Clearpay, Royal Mail & DPD, next-day dispatch from Birmingham. No templates.

https://luna-modest.co.uk/products/premium-closed-abaya-mocha

23 UK shoppers viewing FREE UK SHIPPING OVER £75 • GBP

UK DESIGNED • LIMITED STOCK

★★★★★ 4.9 (237 Verified UK Buyers)

The Lina Premium Closed Abaya

Fabric: Premium Nida Silk • Fully Lined

4 Same cut, 4 colours • Studio shoot

LUNA MODEST • BIRMINGHAM

Mocha — Closed Abaya

IN STOCK • NEXT-DAY DISPATCH • Free UK returns

£89.99

or 3x £29.99 with Klarna • Clearpay

COLOUR: MOCHA

LENGTH: 56" • Model is 5'6" wears 56" Size Guide

✓

What you get — built for UK modest shoppers

Klarna & Clearpay • Apple Pay • Royal Mail & DPD tracked • Free returns

Royal Mail & DPD • Tracked 24h Birmingham • Ships from UK

Added to bag • Size 56" • Mocha

Your Store, £89/Month, No Hidden Cost

Two simple ways to launch — subscription or one-time. Same premium store, same features.

Subscription

Pay monthly, keep everything running.

£89 / month

Up to 50 products included
Klarna, Clearpay, Apple Pay, PayPal included
Instagram & TikTok sync included
WhatsApp integration
Mobile app for the store owner to access the backend
2 hours worth of developer access per month

Start with £89/month

One-Time Payment

Own it outright, no monthly fee.

£1495 one time

Up to 50 products included
Klarna, Clearpay, Apple Pay, PayPal included
Instagram & TikTok sync included
WhatsApp integration
Mobile app for the store owner to access the backend
2 hours worth of developer access per month

Pay £1495 Once

FAQ

Questions UK modest founders ask.

How fast can you build my store? +

3 days for Launch & Growth. Day 1: Design based on your Instagram + competitors. Day 2: Build + migrate abayas, thobes, oud, sarees with variants. Day 3: Payments (Klarna, Clearpay, Apple Pay, PayPal) + Royal Mail/DPD + AI automations + test on real phones + launch. Staging link by Day 2.

Do I need to know tech? What’s included in £89/month? +

Zero tech needed. £89/month includes hosting, SSL, domain setup, Shopify OS 2.0, AI automations, Klarna/Clearpay setup, Royal Mail/DPD integration, GDPR & VAT. No hidden costs. You own everything, cancel anytime.

I already get sales on Instagram, why website? +

Instagram is rented. Algorithm changes, DMs get lost, no size guide, can’t retarget. Own website = you own customer data, pixels, emails. Our UK modest brands see 73% higher conversion, 38% abandoned carts recovered via WhatsApp, and 35% higher AOV with upsells like “Add hijab?” or “Add oud?”. Keep IG, but make website the checkout.

Do you support Klarna, Clearpay, and UK shipping? +

Yes — all UK essentials: Klarna, Clearpay, Apple Pay, Google Pay, PayPal, Shop Pay, plus Royal Mail & DPD with £3.99 shipping rules, free over £75, auto tracking SMS. VAT, GDPR, returns portal included. TikTok Shop & Instagram Shop sync too.

Can you handle abaya, thobe, saree AND oud in one store? +

Absolutely. We built variant logic for modest: abaya length 52-60 open/closed, thobe chest & length S-XXL, saree fabric + blouse size, oud 30ml/60ml/100ml. Real model photos per variant, fabric opacity guide, thobe cuff style, saree drape guide. One store, all categories, no confusion.

What if I’m not happy? +

30-day conversion guarantee. If your store doesn’t convert better than your old site/DMs, we refund 100% and you keep the store + domain. We’ve never had to refund — average lift is +127% in 30 days — but it’s there so you feel safe.

How do we start? +

Click “Get Free Audit”, drop your Instagram or website + WhatsApp. We audit in 24h — video teardown of what’s costing you sales + mockup of your new luxury modest store. No pitch, just value. Only 5 slots/month so we keep quality high.

Let's build your store

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